In the previous post “35 Very Meaningful And Clever Ads Promoting Social Projects That Will Make You Think Twice!” some of the ads presented already included animal protection matters. However, this post will show only heartbreaking ads, which indicate the ugly truth we actually have to face.

Furthermore, according to the UN Environment Programme, our planet Earth is in the middle of a mass extinction of life. Even though our knowledge of the universe is greater than our knowledge of the biodiversity on our planet, it is estimated that between 150 and 200 species become extinct every day. [1]

The UN Environment Programme also states that the cause of this mass extinction is in large measure due to “humankind’s unsustainable methods of production and consumption, including the destruction of habitats, expanding cities, pollution, deforestation, global warming and the introduction of “invasive species””. [2]

Which of the ads is the most shocking one? Do you agree that we have to change the way we produce and consume? Or is it just a natural process that all those species will become extinct some day? Leave a comment below!

Animals Are Not Clowns

Advertising Agency: Partners Lisboa, Portugal

WWF: Bluefin Tuna. Would You Care More If I Was A Panda?

Advertising Agency: Ogilvy, France

White Is The New Green. Simply Painting Your Roof White Reflects The Sun’s Rays, Which Helps Cool Down The Environment

Advertising Agency: Ogilvy, Johannesburg, South Africa

WWF: Desertification Destroys 6,000 Species Every Year

Advertising Agency: Contrapunto BBDO, Madrid, Spain

Don’t Buy Exotic Animal Souvenirs

Advertising Agency: LOWE GGK, Warsaw, Poland

Every 60 Seconds A Species Dies Out. Each Minute Counts

Advertising Agency: Scholz & Friends, Berlin, Germany

WWF: Evolution

Advertising Agency: Ogilvy, China

WWF: Extinction Can’t Be Fixed

Advertising Agency: BBDO, Spain

Fashion Claims More Victims Than You Think

Advertising Agency: Unknown

Help Us Fight The Effects Of Cosmetic Testing

Advertising Agency: Leo Burnett, Brussels, Belgium

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy

WARF: Forest Brings The Extinct Back To Life

Advertising Agency: Thailand

WWF: Give A Hand To Wildlife

Advertising Agency: Saatchi&Saatchi Simko, Geneva, Switzerland

Horrifying vs. More Horrifying

Advertising Agency: DDB, Turkey

If You Don’t Pick It Up They Will

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

WWF: If You See An Animal, You’re Missing Something

Advertising Agency: Y&R, Italia

Imagine This Is Yours

Advertising Agency: Unknown

Re-winder: It’s Not A Game Anymore

Advertising Agency: Bulgaria

Zurich Zoo: More Space For The Big Ones

Advertising Agency: Advico Y&R AG, Zurich, Switzerland

WWF: What On Earth Are We Doing To Our Planet?

Advertising Agency: UncleGrey, Copenhagen/Aarhus. Denmark

Plastic Bags Kill

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

WWF: What Will It Take Before We Respect The Planet?

Advertising Agency: Ogilvy, Paris, France

Same Pet, Different Owner. Adopt A Rescue Pet

Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

Save The Rhino: Nothing We Do Will Ever Bring Them Back

Advertising Agency: Stick, South Africa

WWF: Sewing Patterns

Advertising Agency: Ogilvy & Mather, France

Stop The Wildlife Trade

Advertising Agency: Springer & Jacoby Werbung

LAV: The Show Mustn’t Go On. Support Animal-free Circuses

Advertising Agency: cOOkies adv, Milan, Italy

WWF: The Future Is Man Made

Advertising Agency: Leo Burnett, Sydney, Australia

When You See A Tuna, Think Panda

Advertising Agency: Ogilvy & Mather, Singapore

Volunteer Wildfire Services: Wildfires Burn More Than Trees

Advertising Agency:  Saatchi & Saatchi, South Africa

You See A Cat. She Sees A Home

Advertising Agency: DDB, Manila, Philippines [Via]