Who has not encountered an ad promoting a social or an environmental cause on a poster or while traveling with public transportation. In most cases these ads are neglected due to the amplitude of impressions in our daily lives. However, in this picture series we would like to present you some very meaningful and clever ads, which will most probably succeed in making you stop and ingest the message.
The advertisements provided below show a magnificent explanatory power, which will make you stop eventually and encourage you to think twice. Each of us knows the feeling of being overcharged with life’s challenges. Consequently, NGOs and other social ventures have to promote their messages with a dramatic impact, so that people will notice and eventually think about them.
NGOs and other social ventures have been criticized to some extent since their ads “have quick and easy answers”. Moreover, the negative term of “poverty porn” has been introduced. It seems that according to NGO’s “complicated narratives and long explanations don’t attract attention, and they don’t get donations. Heartbreaking pictures and tidy stories do. We need these kinds of ads to raise the money to actually do the complicated and difficult work”.
Consequently, it is really refreshing to consider the advertisements of this picture series since they seek to address issues in a multidimensional way, which will encourage to think about issues more deeply. Which one is your favorite ad? How do they influence your thoughts? Have you ever encountered an ad, which made you actually do something for that cause? Please comment in the section below. We are curious to read your story!
Liking Isn’t Helping. Be A Volunteer. Change A Life
Torture Victims Are People Just Like You And Me
Censorship Tells The Wrong Story
See how easy feeding the hungry can be?
Sexual Predators Can Hide In Your Child’s Smartphone
Your Skin Color Shouldn’t Dictate Your Future
Stop The Violence: Don’t Drink And Drive
The Prvention Beer Mug: Please Don’t Lose Control Over Your Drinking
Save Paper – Save The Planet
Innocence In Danger: Where’s The Pedophile?
Causing Cancer By Yourself
What Goes Around Comes Around: Keep The Sea Clean
Don’t Buy Exotic Animal Souvenirs
Every 60 Seconds a Species Dies Out. Each Minute Counts
Global Action In The Interest of Animals: Plastic Bags Kill
Elm Grove Police Department: Slower Is Better
One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
Smoking Causes Premature Aging
UN Women: Auto-Complete Shows Perceptions Of Women
Bird Conservation: If You Don’t Pick It Up They Will
Air Pollution Kills 60.000 People A Year
Advertising Agency: unknown
Animal Abuse And Shelters: Same Pet, Different Owner
You’re Not A Sketch. Say No To Anorexia
Tailgating Isn’t Worth It. Give Trucks Room
Child Soldiers: It’s Not Happening Here, But It’s Happening Now
For The Homeless, Every Day Is A Struggle
Bangalore Traffic Police: Don’t Talk While Driving
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
World Wide Fund For Nature: Frightening vs. More Frightening
Deforestation Continues With The Turn Of A Page
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)
What We See When You Smoke
Distracted Driving: Think Of Both Sides
Breast Cancer Awareness Bra
What Goes Around Comes Around: Stop The Iraq War
Buckle up. Stay alive
Animal Anti-Cruelty League: That’s Not A Football
Sleepiness Is Stronger Than You. Don’t Drive Sleepy
Deforestation And The Air We Breathe: Before It’s Too Late
Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
Advertising Agency: Ogilvy & Mather, Singapore [Via]