Brand slogans are short and eye-catching phrases, which are supposed to communicate the core values or the ethos of an organization. In most of the times the slogan is focused on a key element or competitive advantage, which should make the company unique.
Consequently, the companies try to emphasize a distinct feature of their organization, by creating a catchy phrase that you will always remember. It is a marketing tool, which can be very effective when utilized correctly.
However, we all may have experienced that slogans do not always tell the whole picture of an organization. Disappointment leads to a point where customer question the company’s competence and of course its slogan.
Cliff Dickens, a graphic designer, has created this creative and entertaining series of company slogans, which aim to tell the truth about companies. On his website “Honest Slogans“, Cliff presents numerous altered company slogans, which are hilariously funny.
Which slogan is your favorite? Have you ever been tricked by a company slogan? Leave a comment below!