35 Very Meaningful And Clever Ads Promoting Social Projects That Will Make You Think Twice!

 

Who has not encountered an ad promoting a social or an environmental cause on a poster or while traveling with public transportation. In most cases these ads are neglected due to the amplitude of impressions in our daily lives. However, in this picture series we would like to present you some very meaningful and clever ads, which will most probably succeed in making you stop and ingest the message.

The advertisements provided below show a magnificent explanatory power, which will make you stop eventually and encourage you to think twice. Each of us knows the feeling of being overcharged with life’s challenges. Consequently, NGOs and other social ventures have to promote their messages with a dramatic impact, so that people will notice and eventually think about them.

 

NGOs and other social ventures have been criticized to some extent since their ads “have quick and easy answers”[1]. Moreover, the negative term of “poverty porn” has been introduced. It seems that according to NGO’s “complicated narratives and long explanations don’t attract attention, and they don’t get donations. Heartbreaking pictures and tidy stories do. We need these kinds of ads to raise the money to actually do the complicated and difficult work”[2].

Consequently, it is really refreshing to consider the advertisements of this picture series since they seek to address issues in a multidimensional way, which will encourage to think about issues more deeply. Which one is your favorite ad? How do they influence your thoughts? Have you ever encountered an ad, which made you actually do something for that cause? Please comment in the section below. We are curious to read your story!

Liking Isn’t Helping. Be A Volunteer. Change A Life

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Advertising Agency: Publicis, Singapore

Torture Victims Are People Just Like You And Me

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Advertising Agency: Advico Y&R, Zurich, Switzerland

Censorship Tells The Wrong Story

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Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

See how easy feeding the hungry can be?

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Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

Unhate

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Advertising Agency: Fabrica, Italy

Sexual Predators Can Hide In Your Child’s Smartphone

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Advertising Agency: Herezie, Paris, France

Your Skin Color Shouldn’t Dictate Your Future

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Advertising Agency: Publicis Conseil, Paris, France

Stop The Violence: Don’t Drink And Drive

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Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

The Prvention Beer Mug: Please Don’t Lose Control Over Your Drinking

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Advertising Agency: EURORSCG Prague, Czech Republic

Save Paper – Save The Planet

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Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Innocence In Danger: Where’s The Pedophile?

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Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Causing Cancer By Yourself

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Advertising Agency: Dentsu, Beijing, China

What Goes Around Comes Around: Keep The Sea Clean

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Advertising Agency: JWT, Dubai, UAE

Don’t Buy Exotic Animal Souvenirs

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Advertising Agency: LOWE GGK, Warsaw, Poland

Every 60 Seconds a Species Dies Out. Each Minute Counts

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Advertising Agency: Scholz & Friends, Berlin, Germany

Global Action In The Interest of Animals: Plastic Bags Kill

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Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

Elm Grove Police Department: Slower Is Better

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Advertising Agency: Cramer-Krasselt, Milwaukee, USA

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

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Advertising Agency: Grey, Toronto, Canada

Smoking Causes Premature Aging

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Advertising Agency: Euro RSCG Australia

UN Women: Auto-Complete Shows Perceptions Of Women

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Advertising Agency: Ogilvy & Mather, Dubai, UAE

Bird Conservation: If You Don’t Pick It Up They Will

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Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

Air Pollution Kills 60.000 People A Year

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Advertising Agency: unknown

Animal Abuse And Shelters: Same Pet, Different Owner

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Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

You’re Not A Sketch. Say No To Anorexia

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Advertising Agency: Revolution Brasil

Tailgating Isn’t Worth It. Give Trucks Room

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Advertising Agency: Amélie Company, Denver, Colorado, USA

Child Soldiers: It’s Not Happening Here, But It’s Happening Now

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Creative/Art director Pius Walker, Amnesty International, Switzerland.

For The Homeless, Every Day Is A Struggle

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Advertising Agency: Clemenger BBDO, Melbourne, Australia

Bangalore Traffic Police: Don’t Talk While Driving

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Advertising Agency: Mudra Group, India

Premature Ending: “If you smoke, statistically your story will end 15% before it should.”

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“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)

World Wide Fund For Nature: Frightening vs. More Frightening

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Advertising Agency: DDB&CO., Istanbul, Turkey

Deforestation Continues With The Turn Of A Page

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Advertising Agency: LINKSUS, Beijing, China

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

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“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

What We See When You Smoke

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Advertising Agency: JWT, Atlanta, USA

Distracted Driving: Think Of Both Sides

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Advertising Agency: Red Pepper, Ekaterinburg, Russia

Breast Cancer Awareness Bra

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Advertising Agency: Bolero, Fortaleza, Brazil

What Goes Around Comes Around: Stop The Iraq War

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Advertising Agency: Big Ant International, New York, USA

Buckle up. Stay alive

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Advertising Agency: Lg2, Quebec, Canada

Animal Anti-Cruelty League: That’s Not A Football

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Advertising Agency: Lowe Bull, Cape Town, South Africa

Sleepiness Is Stronger Than You. Don’t Drive Sleepy

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Advertising Agency: BBDO Bangkok, Thailand

Deforestation And The Air We Breathe: Before It’s Too Late

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Advertising Agency: TBWA\PARIS, France

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

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Advertising Agency: Ogilvy & Mather, Singapore [Via]